Brand websites are one of the key components of business growth and promotion. Taking escape rooms as a niche example, a website like the one of Breakout Escape Rooms evidently contributes hugely to the company’s growing sales and popularity by using good SEO strategies.   

SEO, abbreviated for Search Engine Optimization, is a set of tools that enables your website to turn up among the top search results on Google without having to run a paid ad. It provides your brand with valuable opportunities to get introduced to a potential customer base and get conversions. So, while having a website is crucial for your business growth, having a functional SEO practice in place is also essential to push the website itself. 

Why is SEO Important? 

Most of us tend to ignore the importance of SEO and then contemplate why our website is not doing well. While buying followers and attracting inorganic traffic is easy, it is also pretty useless for your business. Only an organic audience will invest in your products and make purchases. And SEO is one of the best ways to ensure this organic traffic.  

Without SEO, every aspect of your digital marketing strategy is bound to fall apart. You can stuff your webpage with impressive content on a regular basis, but unless that content is reaching your target audience, there is no scope of boosting sales. So, SEO is the foundation for online businesses since it is the primary tool for bridging the gap between your business and your set target consumer base. 

5 SEO Strategies for Escape Room Website to Effectively Boost Organic Traffic 

Online escape rooms are the best alternative to physical escape rooms. Virtual escape rooms give you a real-interactive experience while opening the doors of something fun while stuck at home. You can build up your escape room website online by the correct optimization of SEO. This will not just attract the real audience but will also enhance the activity of your website and, in turn, enhance your business. Some SEO Tips are: 

1.       Quality and Valuable Content: 

People who are new to online escape rooms want to learn more about the concept through the company website. Hence, including content that would concentrate on the topic and answer the questions they would want to ask is necessary. You can include FAQs to make the content on your website more streamlined. This will help the people to navigate through the page and learn more about your escape room website. You can also include descriptions of the games that you offer to help customers get a better perspective of what they are getting into. 

2.       Include internal links to articles

If your escape room website includes many different articles and pages, then adding internal links can be a great SEO practice. Google crawls through the page and ranks you by how many internal links the page has included. Using phrases like “Read about this game” or “know more” can increase the traffic on your escape room website effectively. 

3.       Use of catchy titles and headings: 

A catchy headline always gets more attention from readers. So, make sure to use eye-catching game titles, headings, descriptions, along with adding relevant keywords such as “escape room Bangalore,” “escape games near you,” etc., to help Google catch your website when a user searches for a related term. Make sure to use the correct words and graphics while framing your headings and titles. 

4.       Add Meta description

A well-framed Meta description acts just like a trailer of a movie- it gives you a summarised idea of what you can expect from the website. When you write a Meta description, make sure it accurately highlights the unique points of your website and includes the keywords.  

5.       Provide user-friendly design: 

If your escape room website is only accessible on PC and is deformed on mobiles, customers will not be able to make use of it properly. Make sure the orientation and quality of the content are uniform throughout.  

Conclusion

Ever since the pandemic hit the world, escape room businesses have had to shift entirely to online modes in a very short period of time. But with good SEO, companies were not only able to survive but also managed to flourish during these difficult times. Continuing down this path of effective SEO practices, escape room owners could possibly open new doors for the industry on a collective level.