Whether it’s as simple as a handshake or as complicated as a giant screen on a blimp, proper web design is your first impression to the world. After all, we all want to make a good first impression.
And the impression your site gives can come down to even the smallest details. But those small details can impact your site in a major way. So what makes good web design? We’ve come up with a few things for you to consider when building, or even improving, your website.
If you were to meet someone for the first time what would you normally do?
You would shake their hand.
That handshake is the first step toward your personal brand.
Web design is no different. Think of your overall website as that virtual handshake every time a user types in your URL or comes across your page on Google.
Before you consider building your site, you need to know what you want your brand to be.
This is more than logos, it’s also color schemes, iconography, messaging, the whole bit. If there is something on your site that seems like it might be off-brand, your site could suffer for it. Make sure that anything you build, add, or remove, is consistent with your brand and the message you want to send.
While keeping things on brand is incredibly important, it’s also necessary to not get caught up in what shade of green looks best on your home page during the web design process.
From an SEO standpoint, ever since Google updated its algorithm, user experience has been at the top of the list which SEO agencies are chasing.Gone are the days of websites built in Flash. Usually when people log into a site, they want what they came for right away.
The biggest and most successful sites are also the simplest. Look at YouTube, for instance. Its interface is simple in design, with only a max of 3 colors (white, red, and black), and a simple grid system for the videos their algorithm thinks you want to watch, both on the desktop and mobile versions of the site.
Tell a Story
Stories have a way of connecting people. Effective web design is the same way. If anything, your website should tell a story – your story.
Don’t get us wrong, it’s not like you should be using your website to write your autobiography, unless that’s what your site is promoting.
Use your site as an opportunity to tell the story you want your visitors to experience. Every brand has a story behind it.
And the best thing is that you don’t always need to use words. Just like with any visual medium, the principle of “show, don’t tell” comes into focus.
What images, video, charts, or other graphics can you use in your web design that tells your brand’s story?
With how prevelant smartphones have become a daily part of societal life, it’s a wonder that creating websites from a smartphone isn’t considered normal at this point. Although, one day it might be.
Even so, the amount of sites, and apps, that are accessed by mobile devices is staggering, easily overtaking traditional desktop versions of sites. And it’s not going away any time soon.
A large aspect of user experience is how mobile-friendly a website is. When designing a website, you have to keep the mobile experience in mind. If it’s not mobile-friendly, you run the risk of your site ranking low on Google and other search engines.
Calls To Action
As with any other element of web design, CTAs are crucial, but they don’t have to be complicated, either.
Any call to action should be asking the user to come back to your site in one capacity or another. This could be something as simple as asking to leave a comment on a piece of content you create or to buy something from your store.
No matter how big or small your CTA is, they should always be clear and without any hidden meaning.
And the beauty of this is that they can be placed anywhere.
Want a CTA on your home page above the fold? Do it!
Want it at the bottom of each blog post? Do it!
There’s no end to the possibilities when it comes to your CTA.
A web design element that is sometimes overlooked is social media integration.
You want people to be able to share your content easily, right? Then make sure you have that option easily accessible!
This can be as simple as placing the icons of your pages at the top or bottom of each page, or having a social media ticker on either side so users know what you are posting on places like Facebook, Twitter, Instagram, and others.
The best part is that this also gives you another way to talk with your audience, and even create a rapport with them.
There are a lot more elements of web design that are helpful to know and understand as you build your site. These elements, though, are crucial if you want your site to get started on the right foot.
Web design and SEO go hand-in-hand, and it’s one of the things we here at the SEO Agency in Utah, US specializes at. Contact us if you want a dedicated team to design, or improve, your website so you rank on search engines!